Cohort Analysis for User Behavior Trends in Marketplace Platforms

Sushira Somavarapu

Louisiana State University

Baton Rouge, LA 70803, United States

esomav@gmail.com

Shalu Jain

Maharaja Agrasen Himalayan Garhwal University, Pauri Garhwal

Uttarakhand

mrsbhawnagoel@gmail.com

Abstract – Cohort analysis is a powerful tool for examining user behavior trends in marketplace platforms, enabling businesses to gain deeper insights into how distinct groups of users interact over time. By categorizing users into cohorts based on shared characteristics or actions—such as sign-up date, purchase activity, or engagement patterns—platforms can identify critical behavioral trends, including retention, churn, and purchasing frequency. This analysis provides actionable intelligence, revealing how external factors like promotions, seasonal variations, and product updates influence user engagement across different time periods. In the context of marketplace platforms, cohort analysis is especially relevant due to the dynamic nature of user behavior and competitive pressures. By tracking cohorts longitudinally, businesses can optimize their customer lifecycle strategies, improve personalized marketing, and refine product offerings. This paper highlights the importance of cohort analysis as a strategic framework for understanding user behavior and fostering sustainable growth in marketplace ecosystems.

Keywords – Cohort analysis, user behavior trends, marketplace platforms, user retention, customer segmentation, engagement patterns, churn analysis, purchasing behavior, lifecycle strategies, personalized marketing.

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• Garudasu, Swathi, Priyank Mohan, Rahul Arulkumaran, Om Goel, Lalit Kumar, and Arpit Jain. 2021. Optimizing Data Pipelines in the Cloud: A Case Study Using Databricks and PySpark. International Journal of Computer Science and Engineering (IJCSE) 10(1): 97–118. doi: ISSN (P): 2278–9960; ISSN (E): 2278–9979. 
• Das, Abhishek, Nishit Agarwal, Shyama Krishna Siddharth Chamarthy, Om Goel, Punit Goel, and Arpit Jain. (2022). “Control Plane Design and Management for Bare-Metal-as-a-Service on Azure.” International Journal of Progressive Research in Engineering Management and Science (IJPREMS), 2(2):51–67.  

doi:10.58257/IJPREMS74. 

• Ayyagari, Yuktha, Om Goel, Arpit Jain, and Avneesh Kumar. (2021). The Future of Product Design: Emerging Trends and Technologies for 2030. International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET), 9(12), 114. Retrieved from https://www.ijrmeet.org. 
• Subeh, P. (2022). Consumer perceptions of privacy and willingness to share data in WiFi-based remarketing: A survey of retail shoppers. International Journal of Enhanced Research in Management & Computer Applications, 11(12), [100-125]. DOI: https://doi.org/10.55948/IJERMCA.2022.1215
• Mali, Akash Balaji, Shyamakrishna Siddharth Chamarthy, Krishna Kishor Tirupati, Sandeep Kumar, MSR Prasad, and Sangeet Vashishtha. 2022. Leveraging Redis Caching and Optimistic Updates for Faster Web Application Performance. International Journal of Applied Mathematics & Statistical Sciences 11(2):473–516. ISSN (P): 2319–3972; ISSN (E): 2319–3980. 
• Mali, Akash Balaji, Ashish Kumar, Archit Joshi, Om Goel, Lalit Kumar, and Arpit Jain. 2022. Building Scalable E-Commerce Platforms: Integrating Payment Gateways and User Authentication. International Journal of General Engineering and Technology 11(2):1–34. ISSN (P): 2278–9928; ISSN (E): 2278–9936. 
• Shaik, Afroz, Shyamakrishna Siddharth Chamarthy, Krishna Kishor Tirupati, Prof. (Dr) Sandeep Kumar, Prof. (Dr) MSR Prasad, and Prof. (Dr) Sangeet Vashishtha. 2022. Leveraging Azure Data Factory for Large-Scale ETL in Healthcare and Insurance Industries. International Journal of Applied Mathematics & Statistical Sciences (IJAMSS) 11(2):517–558. 
• Shaik, Afroz, Ashish Kumar, Archit Joshi, Om Goel, Lalit Kumar, and Arpit Jain. 2022. “Automating Data Extraction and Transformation Using Spark SQL and PySpark.” International Journal of General Engineering and Technology (IJGET) 11(2):63–98. ISSN (P): 2278–9928; ISSN (E): 2278–9936. 
• Putta, Nagarjuna, Ashvini Byri, Sivaprasad Nadukuru, Om Goel, Niharika Singh, and Prof. (Dr.) Arpit Jain. 2022. The Role of Technical Project Management in Modern IT Infrastructure Transformation. International Journal of Applied Mathematics & Statistical Sciences (IJAMSS) 11(2):559–584. ISSN (P): 2319-3972; ISSN (E): 2319-3980. 
• Putta, Nagarjuna, Shyamakrishna Siddharth Chamarthy, Krishna Kishor Tirupati, Prof. (Dr) Sandeep Kumar, Prof. (Dr) MSR Prasad, and Prof. (Dr) Sangeet Vashishtha. 2022. “Leveraging Public Cloud Infrastructure for Cost-Effective, Auto-Scaling Solutions.” International Journal of General Engineering and Technology (IJGET) 11(2):99–124. ISSN (P): 2278–9928; ISSN (E): 2278–9936. 
• Subramanian, Gokul, Sandhyarani Ganipaneni, Om Goel, Rajas Paresh Kshirsagar, Punit Goel, and Arpit Jain. 2022. Optimizing Healthcare Operations through AI-Driven Clinical Authorization Systems. International Journal of Applied Mathematics and Statistical Sciences (IJAMSS) 11(2):351–372. ISSN (P): 2319–3972; ISSN (E): 2319–3980. 
• Subramani, Prakash, Imran Khan, Murali Mohana Krishna Dandu, Prof. (Dr.) Punit Goel, Prof. (Dr.) Arpit Jain, and Er. Aman Shrivastav. 2022. Optimizing SAP Implementations Using Agile and Waterfall Methodologies: A Comparative Study. International Journal of Applied Mathematics & Statistical Sciences 11(2):445–472. ISSN (P): 2319–3972; ISSN (E): 2319–3980. 
• Subramani, Prakash, Priyank Mohan, Rahul Arulkumaran, Om Goel, Dr. Lalit Kumar, and Prof.(Dr.) Arpit Jain. 2022. The Role of SAP Advanced Variant Configuration (AVC) in Modernizing Core Systems. International Journal of General Engineering and Technology (IJGET) 11(2):199–224. ISSN (P): 2278–9928; ISSN (E): 2278–9936. 
• Das, Abhishek, Abhijeet Bajaj, Priyank Mohan, Punit Goel, Satendra Pal Singh, and Arpit Jain. (2023). “Scalable Solutions for Real-Time Machine Learning Inference in Multi-Tenant Platforms.” International Journal of Computer Science and Engineering (IJCSE), 12(2):493–516. 
• Subramanian, Gokul, Ashvini Byri, Om Goel, Sivaprasad Nadukuru, Prof. (Dr.) Arpit Jain, and Niharika Singh. 2023. Leveraging Azure for Data Governance: Building Scalable Frameworks for Data Integrity. International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET) 11(4):158. Retrieved (https://www.ijrmeet.org). 
• Ayyagari, Yuktha, Akshun Chhapola, Sangeet Vashishtha, and Raghav Agarwal. (2023). Cross-Culturization of Classical Carnatic Vocal Music and Western High School Choir. International Journal of Research in All Subjects in Multi Languages (IJRSML), 11(5), 80. RET Academy for International Journals of Multidisciplinary Research (RAIJMR). Retrieved from raijmr.com. 
• Ayyagari, Yuktha, Akshun Chhapola, Sangeet Vashishtha, and Raghav Agarwal. (2023). “Cross-Culturization of Classical Carnatic Vocal Music and Western High School Choir.” International Journal of Research in all Subjects in Multi Languages (IJRSML), 11(5), 80. Retrieved from http://www.raijmr.com. 
• Shaheen, Nusrat, Sunny Jaiswal, Pronoy Chopra, Om Goel, Prof. (Dr.) Punit Goel, and Prof. (Dr.) Arpit Jain. 2023. Automating Critical HR Processes to Drive Business Efficiency in U.S. Corporations Using Oracle HCM Cloud. International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET) 11(4):230. Retrieved (https://www.ijrmeet.org). 
• Jaiswal, Sunny, Nusrat Shaheen, Pranav Murthy, Om Goel, Arpit Jain, and Lalit Kumar. 2023. Securing U.S. Employment Data: Advanced Role Configuration and Security in Oracle Fusion HCM. International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET) 11(4):264. Retrieved from https://www.ijrmeet.org. 
• Nadarajah, Nalini, Vanitha Sivasankaran Balasubramaniam, Umababu Chinta, Niharika Singh, Om Goel, and Akshun Chhapola. 2023. Utilizing Data Analytics for KPI Monitoring and Continuous Improvement in Global Operations. International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET) 11(4):245. Retrieved (ijrmeet.org). 
• Mali, Akash Balaji, Arth Dave, Vanitha Sivasankaran Balasubramaniam, MSR Prasad, Sandeep Kumar, and Sangeet. 2023. Migrating to React Server Components (RSC) and Server Side Rendering (SSR): Achieving 90% Response Time Improvement. International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET) 11(4):88. 
• Shaik, Afroz, Arth Dave, Vanitha Sivasankaran Balasubramaniam, Prof. (Dr) MSR Prasad, Prof. (Dr) Sandeep Kumar, and Prof. (Dr) Sangeet. 2023. Building Data Warehousing Solutions in Azure Synapse for Enhanced Business Insights. International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET) 11(4):102. 
• Putta, Nagarjuna, Ashish Kumar, Archit Joshi, Om Goel, Lalit Kumar, and Arpit Jain. 2023. Cross-Functional Leadership in Global Software Development Projects: Case Study of Nielsen. International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET) 11(4):123. 
• Subeh, P., Khan, S., & Shrivastav, A. (2023). User experience on deep vs. shallow website architectures: A survey-based approach for e-commerce platforms. International Journal of Business and General Management (IJBGM), 12(1), 47–84. https://www.iaset.us/archives?jname=32_2&year=2023&submit=Search © IASET.·  Shachi Ghanshyam Sayata, Priyank Mohan, Rahul Arulkumaran, Om Goel, Dr. Lalit Kumar, Prof. (Dr.) Arpit Jain. 2023. The Use of PowerBI and MATLAB for Financial Product Prototyping and Testing. Iconic Research And Engineering Journals, Volume 7, Issue 3, 2023, Page 635-664. 
• Dharmapuram, Suraj, Vanitha Sivasankaran Balasubramaniam, Phanindra Kumar, Niharika Singh, Punit Goel, and Om Goel. 2023. “Building Next-Generation Converged Indexers: Cross-Team Data Sharing for Cost Reduction.” International Journal of Research in Modern Engineering and Emerging Technology 11(4): 32. Retrieved December 13, 2024 (https://www.ijrmeet.org). 
• Subramani, Prakash, Rakesh Jena, Satish Vadlamani, Lalit Kumar, Punit Goel, and S. P. Singh. 2023. Developing Integration Strategies for SAP CPQ and BRIM in Complex Enterprise Landscapes. International Journal of Research in Modern Engineering and Emerging Technology 11(4):54. Retrieved (ijrmeet.org). 
• Abhishek Das, Sivaprasad Nadukuru, Saurabh Ashwini Kumar Dave, Om Goel, Prof. (Dr.) Arpit Jain, & Dr. Lalit Kumar. (2024). “Optimizing Multi-Tenant DAG Execution Systems for High-Throughput Inference.” Darpan International Research Analysis, 12(3), 1007–1036. https://doi.org/10.36676/dira.v12.i3.139. 
• Yadav, N., Prasad, R. V., Kyadasu, R., Goel, O., Jain, A., & Vashishtha, S. (2024). Role of SAP Order Management in Managing Backorders in High-Tech Industries. Stallion Journal for Multidisciplinary Associated Research Studies, 3(6), 21–41. https://doi.org/10.55544/sjmars.3.6.2. 
• Nagender Yadav, Satish Krishnamurthy, Shachi Ghanshyam Sayata, Dr. S P Singh, Shalu Jain, Raghav Agarwal. (2024). SAP Billing Archiving in High-Tech Industries: Compliance and Efficiency. Iconic Research And Engineering Journals, 8(4), 674–705. 
• Ayyagari, Yuktha, Punit Goel, Niharika Singh, and Lalit Kumar. (2024). Circular Economy in Action: Case Studies and Emerging Opportunities. International Journal of Research in Humanities & Social Sciences, 12(3), 37. ISSN (Print): 2347-5404, ISSN (Online): 2320-771X. RET Academy for International Journals of Multidisciplinary Research (RAIJMR). Available at: raijmr.com. 
• Gupta, Hari, and Vanitha Sivasankaran Balasubramaniam. (2024). Automation in DevOps: Implementing On-Call and Monitoring Processes for High Availability. International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET), 12(12), 1. Retrieved from https://www.ijrmeet.org. 
• Gupta, H., & Goel, O. (2024). Scaling Machine Learning Pipelines in Cloud Infrastructures Using Kubernetes and Flyte. Journal of Quantum Science and Technology (JQST), 1(4), Nov(394–416). Retrieved from https://jqst.org/index.php/j/article/view/135. 
• Gupta, Hari, Dr. Neeraj Saxena. (2024). Leveraging Machine Learning for Real-Time Pricing and Yield Optimization in Commerce. International Journal of Research Radicals in Multidisciplinary Fields, 3(2), 501–525. Retrieved from https://www.researchradicals.com/index.php/rr/article/view/144. 
• Gupta, Hari, Dr. Shruti Saxena. (2024). Building Scalable A/B Testing Infrastructure for High-Traffic Applications: Best Practices. International Journal of Multidisciplinary Innovation and Research Methodology, 3(4), 1–23. Retrieved from https://ijmirm.com/index.php/ijmirm/article/view/153. 
• Hari Gupta, Dr Sangeet Vashishtha. (2024). Machine Learning in User Engagement: Engineering Solutions for Social Media Platforms. Iconic Research And Engineering Journals, 8(5), 766–797. 
• Balasubramanian, V. R., Chhapola, A., & Yadav, N. (2024). Advanced Data Modeling Techniques in SAP BW/4HANA: Optimizing for Performance and Scalability. Integrated Journal for Research in Arts and Humanities, 4(6), 352–379. https://doi.org/10.55544/ijrah.4.6.26. 
• Vaidheyar Raman, Nagender Yadav, Prof. (Dr.) Arpit Jain. (2024). Enhancing Financial Reporting Efficiency through SAP S/4HANA Embedded Analytics. International Journal of Research Radicals in Multidisciplinary Fields, 3(2), 608–636. Retrieved from https://www.researchradicals.com/index.php/rr/article/view/148. 
• Vaidheyar Raman Balasubramanian, Prof. (Dr.) Sangeet Vashishtha, Nagender Yadav. (2024). Integrating SAP Analytics Cloud and Power BI: Comparative Analysis for Business Intelligence in Large Enterprises. International Journal of Multidisciplinary Innovation and Research Methodology, 3(4), 111–140. Retrieved from https://ijmirm.com/index.php/ijmirm/article/view/157. 
• Balasubramanian, Vaidheyar Raman, Nagender Yadav, and S. P. Singh. (2024). Data Transformation and Governance Strategies in Multi-source SAP Environments. International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET), 12(12), 22. Retrieved December 2024 from https://www.ijrmeet.org. 
• Balasubramanian, V. R., Solanki, D. S., & Yadav, N. (2024). Leveraging SAP HANA’s In-memory Computing Capabilities for Real-time Supply Chain Optimization. Journal of Quantum Science and Technology (JQST), 1(4), Nov(417–442). Retrieved from https://jqst.org/index.php/j/article/view/134. 
• Vaidheyar Raman Balasubramanian, Nagender Yadav, Er. Aman Shrivastav. (2024). Streamlining Data Migration Processes with SAP Data Services and SLT for Global Enterprises. Iconic Research And Engineering Journals, 8(5), 842–873. 
• Jayaraman, S., & Borada, D. (2024). Efficient Data Sharding Techniques for High-Scalability Applications. Integrated Journal for Research in Arts and Humanities, 4(6), 323–351. https://doi.org/10.55544/ijrah.4.6.25.