| Rajas Paresh Kshirsagar,
Independent Researcher, N.Y. University, Malad (W), Mumbai – 400064, Maharashtra, India, rajaskshirsagar@gmail.com
|
Shashwat Agrawal, Independent Researcher, Northeastern University, Mehrauli, Ghaziabad, Uttar Pradesh, India, shashwat.333@gmail.com | Swetha Singiri,
Independent Researcher, JNTU University, Hyderabad , |
| Akshun Chhapola,
Independent Researcher, Delhi Technical University, Delhi, akshunchhapola07@gmail.com |
Om Goel,
Independent Researcher, Abes Engineering College Ghaziabad, omgoeldec2@gmail.com |
Shalu Jain,
Research Scholar, Maharaja Agrasen Himalayan Garhwal University, Pauri Garhwal, Uttarakhand mrsbhawnagoel@gmail.com |
Abstract
This study explores revenue growth strategies through auction-based display advertising, highlighting its significance in the digital marketing landscape. As businesses increasingly transition to online platforms, the effectiveness of traditional advertising methods diminishes, prompting a shift towards dynamic auction systems that offer enhanced targeting and cost efficiency. The paper investigates how auction-based display advertising enables advertisers to bid in real-time for ad placements, thus maximizing visibility and engagement.
Key strategies for leveraging this model include optimizing bidding algorithms, utilizing data analytics for audience segmentation, and employing A/B testing to refine ad creatives. The research emphasizes the importance of understanding consumer behaviour and market trends, which are critical in formulating effective bidding strategies. Additionally, the role of major platforms, such as Google and Facebook, in shaping auction dynamics and influencing advertiser decisions is examined.
Through a comprehensive review of case studies and industry reports, the findings suggest that businesses adopting auction-based advertising strategies not only experience significant revenue growth but also enhance brand visibility and customer engagement. By integrating these strategies with broader digital marketing efforts, companies can effectively navigate the competitive online advertising environment. This study contributes to the ongoing discourse on digital marketing strategies, offering insights into the mechanisms and benefits of auction-based display advertising for sustainable revenue generation.
Keywords:
Auction-based advertising, revenue growth, digital marketing, real-time bidding, audience segmentation, data analytics, ad optimization, consumer behaviour, brand visibility, competitive strategy.
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