Marketing and e-commerce
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Leveraging Data Analytics for Personalized Audience Experiences: AI’s Role and Future Directions
— In the digital era, personalized audience experiences have become crucial for businesses and organizations aiming to enhance customer satisfaction and engagement. Leveraging data analytics in conjunction with artificial intelligence (AI) enables a dynamic and tailored…
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Challenges and Solutions in Developing AI-Driven Audience Development Platforms
— The digital landscape has rapidly evolved, leading to the need for innovative solutions in content delivery, audience engagement, and targeted marketing. Artificial Intelligence (AI) is at the forefront of this transformation, enabling the creation of…
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Using AI to Uncover Customer Insights in Cloud Retail Data Systems
— This manuscript explores the transformative role of artificial intelligence (AI) in uncovering valuable customer insights within cloud-based retail data systems. With the proliferation of digital retail and the rapid adoption of cloud infrastructures, retailers have…
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Customizing Salesforce for Enhanced Webstore Experiences
The use of Salesforce to improve webstore experiences has emerged as a central research theme in the e-commerce industry.While considerable advancements have been made in personalizing Salesforce to optimize customer interactions, process automation, and sales process…
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Using Data Science to Drive Customer Retention and Lifetime Value Through Predictive Modeling
In today’s highly competitive marketplace, businesses continuously seek innovative methods to enhance customer retention and maximize customer lifetime value (CLV). Data science has emerged as a powerful tool in driving these objectives by leveraging advanced analytics…
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Managing Customer Relationships in a High-Growth Environment
In a high-growth environment, organizations face the dual challenge of scaling operations while maintaining strong, personalized relationships with customers. Effective customer relationship management (CRM) becomes even more critical as businesses expand rapidly, with customer expectations continuously…
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Impact of Multi-Year Contracts on Customer Success Metrics and Revenue Retention
Ashish Kumar1, Krishna Kishor Tirupati2 , Pronoy Chopra3 , Ojaswin Tharan4, Shalu Jain5 & Sangeet Vashishtha6 1Tufts University, DMW Colony Patiala, 147003, Punjab India, 2International Institute of Information Technology Bangalore JOHNS CREEK,GA ,30097, 3University Of Oklahoma…
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Assessing the Impact of Operational Excellence on Customer Satisfaction and Retention
Chirag Panchal Independent Researcher Gujarat, India Abstract Operational excellence is a crucial determinant of business performance, influencing customer satisfaction and retention. This study aims to assess the impact of operational excellence on customer satisfaction and retention…
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The Impact of Personalized Ads on Consumer Behaviour in Video Streaming Services
Arth Dave, Scholar, Arizona State University, Arizona, Ambawadi, Ahmedabad Gujarat, Santhosh Vijayabaskar, Scholar, Northern Kentucky University, Kentucky, Chennai, Tamil Nadu, India, Bipin Gajbhiye, Scholar, Johns Hopkins University, Om Goel, Scholar, Abes Engineering College Ghaziabad, Prof.(Dr) Arpit…
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Microservices Architecture in Cloud-Native Retail Solutions: Benefits and Challenges
Satish Krishnamurthy1, Abhijeet Bajaj2, Priyank Mohan3, Prof.(Dr) Punit Goel4, Dr Satendra Pal Singh5 & Prof.(Dr.) Arpit Jain6 1EVP Prabhu Avenue, Iyyapanthangal Chennai, India, 2Columbia University, USA, 3Seattle University, USA, 4Maharaja Agrasen Himalayan Garhwal University, Uttarakhand,…