Marketing and e-commerce
-
The Role of Natural Language Processing in SaaS Customer Interactions: A Case Study of Chatbot Implementation
This study explores the transformative impact of Natural Language Processing (NLP) on customer interactions within Software as a Service (SaaS) environments, focusing specifically on the implementation of chatbots. As SaaS continues to grow in popularity, the…
-
Leveraging NLP for Automated Customer Support with Conversational AI Agents
Antony Satya Vivek Vardhan Akisetty1, Rakesh Jena2, Rajas Paresh Kshirsagar3, Om Goel4, Prof.(Dr.) Arpit Jain5 & Prof. (Dr) Punit Goel6 1Southern New Hampshire University, Manchester NH, US 2Scholar Biju Patnaik University of Technology, Rourkela, Bhubaneswar, Odisha…
-
Revenue Growth Strategies through Auction Based Display Advertising
Rajas Paresh Kshirsagar, Independent Researcher, N.Y. University, Malad (W), Mumbai – 400064, Maharashtra, India, Shashwat Agrawal, Independent Researcher, Northeastern University, Mehrauli, Ghaziabad, Uttar Pradesh, India, Swetha Singiri, Independent Researcher, JNTU University, Hyderabad , Akshun Chhapola,…
-
Improving Field Sales Efficiency with Data Driven Analytical Solutions
Improving Field Sales Efficiency with Data Driven Analytical Solutions Satish Vadlamani, Independent Researcher , Osmania University , Amberpet, Hyderabad-500007, Telangana State, India, Santhosh Vijayabaskar, Independent Researcher, Northern Kentucky University, Kentucky, Chennai, Tamil Nadu, India, Bipin Gajbhiye, Independent…
-
Comparative Study of RSA and ECC for Secure E-commerce Transactions
Anjali Desai Independent Researcher India Abstract Secure e-commerce transactions rely heavily on cryptographic algorithms to ensure confidentiality, integrity, and authentication of data exchanged between parties. RSA (Rivest-Shamir-Adleman) and ECC (Elliptic Curve Cryptography) are two widely used…
-
Role of Genetic Algorithms in Solving the Travelling Salesman Problem
Aarushi Chabbi Independent Researcher India Abstract This manuscript examines the application of genetic algorithms (GAs) to the Travelling Salesman Problem (TSP), a canonical NP-hard combinatorial optimization challenge. By leveraging biologically inspired operations—selection, crossover, and mutation—GAs evolve…